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How to Write for the Web With the Internet taking the world by storm, writing styles and requirements have changed as well- at least, for this specific channel. Writing good web copy has indeed become an art and a skill all by itself, and you have many ways of learning and perfecting it. First and foremost, knowing the significance of web content’s visual aspect is a must. Huge chunks of text prevent web users from reading through content to the end.
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However, there are three simple solutions that will make your text more encouraging:
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1. Keep your sentences short. You can influence the way people absorb your message and how frequently they read your content simply by using short sentences. That obviously means you have to use fewer words in every sentence. Remember that online content text is read differently. People scan words, not read them. With short sentences, you encourage readers to read through your content because the brevity makes it easier for them. Keep your sentences to maximum of 20 words. This makes scanning and easy reading possible. Besides, long sentences make it more difficult for your readers to understand and remember your message. 3. Keep your paragraphs short. Paragraphs longer than four or five lines may discourage readers to finish reading your content. In most cases, two or three sentences per paragraphs are enough. Split up long paragraphs into smaller ones. Nothing’s wrong with a very short paragraph. In fact, this is even beneficial because it adds white space, which is easier on your readers’ eyes. 3. Write your text in chunks. With chunked information, you can create scannable online content. Using short sentences and paragraphs is part of chunking. Long and wordy text is something online readers rarely have time nor the patience for. To produce chunk text, you can use two methods: > creating numbered or bulleted lists, splitting paragraphs and using headings and subheadings; and > keeping text short by writing clearly and concisely. Determine what’s important and what’s not. Avoid beating around the bush. That means you should get to the point with as few words as possible. When organizing information, make use of bulleted or numbered lists where appropriate. Again, always take note that writing for the web is beyond words. How you present the information is important too. You need to draw readers in with content they can scan with their eyes. Examples or illustrations are good to use. With content that is visually appealing, you will be able to create powerful, effective online content. Another good way of breaking up text is by introducing other types of visual material. For example, use tables or charts to help your readers understand complicated information. Find relevant diagrams, photos and the like, and make them visually appealing. At the end of the day, your content must address the needs and lifestyle of your intended readers. Otherwise, of what use will it be?