Six Common SEO Mistakes and How to Avoid Them

Successful SEO requires a comprehensive variety of skills and knowledge, but one of the most important attributes to have is a willingness to consistently strive for improvement. Many SEO mistakes are repeated time and again, and here are some of the most common.

Failing to Address Broken Links
This is a particular problem if the page that is broken has accrued a large number of backlinks, because you will be missing out on leveraging the valuable traffic those links could be channelling your way. Additionally, Google crawlers do not like wasting valuable resources discovering broken pages.
Publishing Thin Content
Poor-quality content that doesn’t have enough depth simply won’t be able to deliver any genuine value to your audience. Google values websites that add to the information that can already be found online, so striving for quality over quantity should always remain a priority.

Publishing Duplicate Content
As this article explains, plagiarising existing content is never a good idea. Not only will originality help you to establish your brand voice as a leading presence within your niche, you also won’t be risking being penalised by Google and potentially even removed from search results entirely.

Ignoring SEO

Although it can be tempting to think that SEO is something that can be implemented in the future, it is vital to start optimising every aspect of your digital presence as early as possible. If you don’t feel confident doing this alone, utilising the services of a London SEO agency will help you to ensure that your website and content are working as hard as they possibly can to
help your business achieve core goals and objectives.

Overlooking Existing Organic Traffic
You will likely already be ranking for a series of keywords and phrases, but if you don’t know what they are, you won’t be in a position to ensure that you are definitely capitalising on all the available traffic you could be securing. Remember, if you aren’t occupying the top- ranking position, there is still work that you could be doing to encourage additional traffic to
your site.

Overcomplicating Everything
Although SEO is complex, it certainly doesn’t need to be impossibly complicated. The SEO landscape is constantly changing and evolving, but as long as you remain adaptable and eager to push for bigger and better results, your efforts will secure meaningful rewards.